Sales and Marketing Manager Kaiwhakahaere Hokohoko

Sales and marketing managers plan and direct the development, promotion and sale of an organisation's goods and services.

Sales and marketing managers may do some or all of the following:

  • plan the sales and marketing activities of an organisation
  • help develop new products and services using market research
  • identify new target markets
  • analyse and report on advertising and marketing campaigns
  • report on sales and make sure sales targets are met
  • manage and develop sales and marketing staff.

Useful Experience

Useful experience for advertising, sales and marketing managers includes:

  • work as a sales representative
  • call centre or other customer service work
  • work in marketing and communications
  • work in journalism, advertising or a media agency
  • experience in human resources.

Personal Qualities

Advertising, sales and marketing managers need to be:

  • creative
  • persistent and motivated
  • able to lead and persuade people
  • enquiring and analytical
  • good at networking and building relationships
  • strong verbal and written communicators
  • skilled at planning
  • able to work well under pressure.

Useful Experience

Useful experience for advertising, sales and marketing managers includes:

  • work as a sales representative
  • call centre or other customer service work
  • work in marketing and communications
  • work in journalism, advertising or a media agency
  • experience in human resources.

Subject Recommendations

NCEA Level 3 is usually required to enter tertiary training. Useful subjects include business studies, media studies, design and visual communication (graphics) and English.

Sales and Marketing Managers can earn around $85K-$300K per year per year.

Sales and marketing managers may start as account managers (or in similar roles) before progressing to more senior positions such as regional manager or national manager.

Sales and Marketing Manager

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